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15% Off Over $169 | Code: JULY15

20% Off Over $299 | Code: JULY20

Free Gifts at $80 / $110 / $200

Free Shipping Over $69

TOPTOY

4th of July Sale

15% OFF Orders $169+ | Code: JULY15
20% OFF Orders $299+ | Code: JULY20

 Save Now Save Now

*Valid July 1-7

TOPTOY

Friends Forever Series

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TOPTOY

Naruto KittenLand Series

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TOPTOY

Chance to Win Your Order

Special Giveaway

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TOY STORY 5

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Disney Toy Story 5 Friends Forever Series Figures Blind Box
TOPTOY x DISNEY
Disney Toy Story 5 Friends Forever Series Figures Blind Box
From $23.99
From $23.99
Disney Toy Story 5 Buzz Lightyear Adventure Series Figures Blind Box
TOPTOY x DISNEY
Disney Toy Story 5 Buzz Lightyear Adventure Series Figures Blind Box
From $26.99
From $26.99
DISNEY Toy Story Playful Party Series Figure Gift
TOPTOY x DISNEY
DISNEY Toy Story Playful Party Series Figure Gift
From $23.88
From $23.88
Disney Toy Story Mini TV Series Figures Blind Box
TOPTOY x DISNEY
Disney Toy Story Mini TV Series Figures Blind Box
From $19.99
From $19.99

New Arrivals

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CRAYON SHINCHAN Mini Fruits & Veggies Series Pendant Blind Box
Upcoming
Releasing Jul 10
TOPTOY x Crayon Shin-chan
CRAYON SHINCHAN Mini Fruits & Veggies Series Pendant Blind Box
From $19.99
From $19.99
CRAYON SHINCHAN Shape Of Love Series Figures Blind Box
Upcoming
Releasing Jul 10
TOPTOY x Crayon Shin-chan
CRAYON SHINCHAN Shape Of Love Series Figures Blind Box
From $19.99
From $19.99
Disney Zootopia 2 Judy & Nick Frozen Moments Series Figures Blind Box
Upcoming
Releasing Jul 10
TOPTOY x DISNEY
Disney Zootopia 2 Judy & Nick Frozen Moments Series Figures Blind Box
From $23.99
From $23.99
Disney Frozen Queen's Return Series Music Box Figure Blind Box
Upcoming
Releasing Jul 10
TOPTOY x DISNEY
Disney Frozen Queen's Return Series Music Box Figure Blind Box
From $29.99
From $29.99

What's New?

Hello Kitty
Swimsuit Party

Nommi American
Sweetheart

Hello Kitty
Puppy Party Series

Naruto Shippuden
KittenLand

Fresh drops just landed, discover your next favorite figure.
Add something new to your collection now.
TOPTOY
Hello Kitty Swimsuit Party Series Figures Surprise Bag
Hello Kitty Swimsuit Party Series Figures Surprise Bag
From $16.99
From $16.99
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TOPTOY
Nommi-American Sweetheart 400% Plush Doll - Limited Edition
Nommi-American Sweetheart 400% Plush Doll - Limited Edition
$108.00
$108.00
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TOPTOY
Hello Kitty Puppy Party Series Plush Pendant Blind Box
Hello Kitty Puppy Party Series Plush Pendant Blind Box
From $29.99
From $29.99
Shop
TOPTOY
NARUTO Shippuden KittenLand Series Keychain Blind Box
NARUTO Shippuden KittenLand Series Keychain Blind Box
From $20.39
From $20.39
Shop
Discover New Arrivals Discover New Arrivals

“Meet Our Friends”
NOMMI

NOMMI

MAYMEI

MAYMEI

ZERO

ZERO

MOONIN

MOONIN

MEE MEE

MEE MEE

MOCHI

MOCHI

FOFO

FOFO

PIRO PIROO

PIRO PIROO

TOPTOY

Best Sellers

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TOPTOY Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
TOPTOY x SANRIO
Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
From $26.99
From $26.99
HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box Christmas Gift
Save 20%
TOPTOY x SANRIO
HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box
From $20.06
From $20.06 $25.08
Sanrio Characters Fruit & Vegetable Series Mini Vinyl Keychain Pendant Blind Box
TOPTOY x SANRIO
Sanrio Characters Fruit & Vegetable Series Mini Vinyl Keychain Pendant Blind Box
From $44.28
From $44.28
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
TOPTOY x NARUTO
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
From $29.99
From $29.99
Winnie the Pooh Candy Series Plush Keychain Blind Box
TOPTOY x DISNEY
Winnie the Pooh Candy Series Plush Keychain Blind Box
From $29.88
From $29.88 $29.88
Latte Baby Vinyl Plush Keychains Gift Blind Box
TOPTOY x SANRIO
Latte Baby Vinyl Plush Keychains Gift Blind Box
From $29.88
From $29.88 $29.88
Play with Kittens Series Plush Keychains Gift Blind Box
TOPTOY x SANRIO
Play with Kittens Series Plush Keychains Gift Blind Box
From $29.88
From $29.88 $29.88
Nommi Baby Sweetheart Bunny Plush Keychain Blind Boxes
Save 12%
TOPTOY x NOMMI
Nommi Baby Sweetheart Bunny Plush Keychain Blind Boxes
From $23.99
From $23.99 $27.48

Testimonial

4.62 ★ (967)
Verified

About Toptoy

More Than Toys[img1] It's A World of Creativity and Joy[img2] Made to inspire, designed to collect.
TOPTOY

TOPTOY was founded by Sun Yuanwen, driven by a passion for creativity and youth culture.
Since 2020, his vision has been to build more than just a toy company — a global home for designer toys, where creativity, culture, and community come together.

Our Founder
TOPTOY

In 2023, TOPTOY became the first collectible toy brand to open a store inside Shanghai Disneytown, offering a uniquely immersive experience for toy fans, while also operating locations in China, Thailand, Malaysia, Indonesia, and Japan — with more countries coming soon.

TOPTOY Around the World
TOPTOY

TOPTOY collaborates with over 52 leading IP licensors worldwide—including renowned brands from Japan, Korea, Europe, and the U.S., such as Marvel, Disney, Queen Studios, DC, and SANRIO— while actively supporting and encouraging creators to innovate and bring fresh ideas to life.

Creation & Licenses
TOPTOY

Our team spans across cities and countries, united by creativity and a love for designer toys.
Behind every product, hundreds of passionate creators, operators, and toy lovers are working together to bring TOPTOY to life.

Driven by Creativity and Passion

Officially Licensed
SANRIO

SANRIO

DISNEY

DISNEY

NARUTO

NARUTO

STITCH

STITCH

TOY STORY

TOY STORY

ZOOTOPIA 2

ZOOTOPIA 2

KUROMI

KUROMI

POMPOMPURIN

POMPOMPURIN

Free Shipping

On orders over $69

Officially Licensed

Top Global IPs

Support 24/5

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100% Secured

Multiple payment options

Articles

Cute Rilakkuma cartoon illustration featuring Rilakkuma, Korilakkuma, Chairoikoguma and Kiiroitori lined up on pastel dotted floral background
Jul 06, 2026

Rilakkuma and Korilakkuma: The Ultimate Plush Collector Guide

Learn everything about Rilakkuma and Korilakkuma plush collectibles, including character stories, plush types, size c...
Cute Chiikawa cartoon group illustration of main characters Hachiware, Usagi, Momonga and friends lying on soft light green meadow background
Jul 05, 2026

The Ultimate Guide to Chiikawa Sanrio Merch in the US

Explore Chiikawa Sanrio plush, baby plush collections, and authentic Chiikawa merch. Find popular characters, buying ...
Nendoroid figures of Naruto, Hinata, Sakura and Sasuke eating ramen outside Ichiraku Ramen Shop miniature street scene, cute Naruto anime diorama
Jun 25, 2026

Top 10 Naruto Blind Box Sets Every US Collector Must Own

This guide explores the rising popularity of Naruto blind box collectibles in the US, highlighting top-rated series, ...
Nommi Baby Sweetheart Bunny plush keychain collection display featuring pastel fuzzy lace bunny dolls with colorful bows in cute indoor studio setting
Jun 24, 2026

Nommi Blind Box: The Ultimate Guide for US Collectors

Discover Nommi, TOPTOY’s healing-themed plush blind box IP, and explore its series, design philosophy, and where US c...
Gothic lolita style Sanrio illustration of My Melody and Kuromi with black lace bows, skull decor, pink damask background and lace border
Jun 23, 2026

Kuromi and Melody: The Ultimate Introduction to Sanrio’s Most Dynamic Duo

Discover kuromi and melody anime intro, characters, and fun facts.
Jessie the cowgirl from Toy Story lying on lush green grass with chin in hands, red cowboy hat, countryside meadow background under bright blue sky
Jun 22, 2026

Best Jessie Toy Story 5 Collectibles for Fans in 2026

This guide explores Jessie from Toy Story 5 and highlights the growing demand for Jessie toy collectibles in the US m...
Studio portrait of Jessie the cowgirl from Toy Story with red braid and cowboy hat, dramatic soft spotlight lighting on dark moody background
Jun 22, 2026

Toy Story 5 Jessie: Pixar's Ode to Female Empowerment

Toy Story 5 places Jessie at the center of Pixar’s newest emotional journey, transforming her from a symbol of abando...
Classic Sanrio illustration of Hello Kitty and twin sister Mimmy studying together with books, crayons, tiny mouse and rabbit friends, colorful stars and wall clock on bright blue background
Jun 21, 2026

Kitty and Mimmy: The Ultimate Guide to Hello Kitty’s Twin Sister

Explore the ultimate guide to kitty and mimmy, Hello Kitty's twin sister.
View All Articles

Global Store Locations

TOPTOY

United States

Total: 1 Store

View Address
TOPTOY

Japan

Total: 14 Stores

View Addresses
TOPTOY

Malaysia

Total: 15 Stores

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TOPTOY

Indonesia

Total: 14 Stores

View Addresses
TOPTOY

Thailand

Total: 6 Stores

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Featured products

HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box Christmas Gift
Save 20%
TOPTOY x SANRIO
HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box
From $20.06
From $20.06 $25.08
TOPTOY Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
TOPTOY x SANRIO
Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
From $26.99
From $26.99
NARUTO Shippuden Beast Plush Series Keychain Blind Box
Save 10%
TOPTOY x NARUTO
NARUTO Shippuden Beast Plush Series Keychain Blind Box
From $26.99
From $26.99 $29.99
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
TOPTOY x NARUTO
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
From $29.99
From $29.99