About TOPTOY

Founded in December 2020, TOP TOY is dedicated to creating a world-class trendy toy brand in China, with a focus on blind boxes, building blocks, and figurines. Our mission is to bring more trend-setting toys and joy to global consumers, offering the most comprehensive range of collectible toys while maximizing both artistic and commercial value.

As a leader in the collectible toy market, TOP TOY offers over 6,000 SKUs, including core categories like building blocks, figurines, and blind boxes. We continue to deliver an immersive experience through our unique combination of "store exhibitions + exclusive products," creating a hub for young consumers to deeply engage with our trendy toys and culture.

TOP TOY has established a robust supply chain of more than 400 partners and has formed collaborations with over 52 influential IP licensors worldwide. These include top global brands and IPs from Japan, Korea, Europe, and the U.S., such as Marvel, Disney, Queen Studios, DC, and SANRIO.

Additionally, TOP TOY focuses on discovering and nurturing artists, fostering independent design teams, and promoting the development of original Chinese IPs. Our goal is to empower the growth of original creative talent and spread trendy culture across the globe.

TOPTOY Stores

To enrich the collectible toy shopping experience, we are continuously exploring new and innovative retail formats. In 2023, we launched our first theme park store in Shanghai Disneytown, offering a unique and immersive destination for toy enthusiasts. Building on this momentum, on October 19, 2024, TOPTOY opened its first store in Bangkok, Thailand. This milestone represents just the beginning of our efforts to redefine the world of trendy toys on a global scale.

Our Founder

As the founder and CEO of TOP TOY, Sun Yuanwen has been in the retail industry for over 11 years, gaining deep and unique insights into new retail trends and the consumption habits of Generation Z. After closely engaging with the designer toy industry, he officially launched the TOP TOY brand in December 2020, embarking on a new entrepreneurial journey.
Sun is dedicated to transforming TOP TOY into the world’s largest and most comprehensive designer toy hub. His vision is to create a fully integrated platform that encompasses the entire designer toy industry chain, focusing on discovering artists, nurturing independent design teams, incubating and managing IPs, and promoting and spreading trend culture worldwide.