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15% Off Over $169 | Code: JULY15

20% Off Over $299 | Code: JULY20

Free Gifts at $80 / $110 / $200

Free Shipping Over $69

TOPTOY

4th of July Sale

15% OFF Orders $169+ | Code: JULY15
20% OFF Orders $299+ | Code: JULY20

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*Valid July 1-7

TOPTOY

Friends Forever Series

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TOPTOY

Naruto KittenLand Series

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TOPTOY

Chance to Win Your Order

Special Giveaway

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TOY STORY 5

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Disney Toy Story Claw Machine Series Articulated Figure Blind Box
TOPTOY x DISNEY
Disney Toy Story Claw Machine Series Articulated Figure Blind Box
From $19.99
From $19.99
Disney Toy Story 5 Friends Forever Series Figures Blind Box
Releasing May 22
TOPTOY x DISNEY
Disney Toy Story 5 Friends Forever Series Figures Blind Box
From $23.99
From $23.99
Disney Toy Story Mini TV Series Figures Blind Box
Releasing May 22
TOPTOY x DISNEY
Disney Toy Story Mini TV Series Figures Blind Box
From $19.99
From $19.99
Disney Toy Story 5 Buzz Lightyear Adventure Series Figures Blind Box
Releasing Jun 18
TOPTOY x DISNEY
Disney Toy Story 5 Buzz Lightyear Adventure Series Figures Blind Box
From $26.99
From $26.99

New Arrivals

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Disney Stitch Chocolate Factory Series Plush Charm Blind Box
Upcoming
Releasing Jul 3
TOPTOY x DISNEY
Disney Stitch Chocolate Factory Series Plush Charm Blind Box
From $23.99
From $23.99
Sanrio Characters Healing Space Series Figures Blind Box
Upcoming
Releasing Jul 3
TOPTOY x SANRIO
Sanrio Characters Healing Space Series Figures Blind Box
From $19.99
From $19.99
CRAYON SHINCHAN The Mischief Maker’s New Clothes Series Plush Charm Blind Box
Upcoming
Releasing Jul 3
TOPTOY x Crayon Shin-chan
CRAYON SHINCHAN The Mischief Maker’s New Clothes Series Plush Charm Blind Box
From $26.99
From $26.99
MayMei Cute Pet Little Pocket Series Plush Doll Blind Box
Upcoming
Releasing Jul 3
TOPTOY x MAYMEI
MayMei Cute Pet Little Pocket Series Plush Doll Blind Box
From $26.99
From $26.99

What's New?

Hello Kitty
Swimsuit Party

Nommi American
Sweetheart

Hello Kitty
Puppy Party Series

Naruto Shippuden
KittenLand

Fresh drops just landed, discover your next favorite figure.
Add something new to your collection now.
TOPTOY
Hello Kitty Swimsuit Party Series Figures Surprise Bag
Hello Kitty Swimsuit Party Series Figures Surprise Bag
From $16.99
From $16.99
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TOPTOY
Nommi-American Sweetheart 400% Plush Hanging Card（Limited Edition）
Nommi-American Sweetheart 400% Plush Hanging Card（Limited Edition）
$108.00
$108.00
Shop
TOPTOY
Hello Kitty Puppy Party Series Plush Pendant Blind Box
Hello Kitty Puppy Party Series Plush Pendant Blind Box
From $29.99
From $29.99
Shop
TOPTOY
NARUTO Shippuden KittenLand Series Keychain Blind Box (Ships June 20)
NARUTO Shippuden KittenLand Series Keychain Blind Box (Ships June 20)
From $20.39
From $20.39
Shop
Discover New Arrivals Discover New Arrivals

“Meet Our Friends”
NOMMI

NOMMI

MAYMEI

MAYMEI

ZERO

ZERO

MOONIN

MOONIN

MEE MEE

MEE MEE

MOCHI

MOCHI

FOFO

FOFO

PIRO PIROO

PIRO PIROO

TOPTOY

US Local Warehouse

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Best Sellers

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TOPTOY Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
TOPTOY x SANRIO
Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
From $26.99
From $26.99
HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box Christmas Gift
Save 20%
TOPTOY x SANRIO
HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box
From $20.06
From $20.06 $25.08
Sanrio Characters Fruit & Vegetable Series Mini Vinyl Keychain Pendant Blind Box
TOPTOY x SANRIO
Sanrio Characters Fruit & Vegetable Series Mini Vinyl Keychain Pendant Blind Box
From $44.28
From $44.28
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
TOPTOY x NARUTO
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
From $29.99
From $29.99
Winnie the Pooh Candy Series Plush Keychain Blind Box
TOPTOY x DISNEY
Winnie the Pooh Candy Series Plush Keychain Blind Box
From $29.88
From $29.88 $29.88
Latte Baby Vinyl Plush Keychains Gift Blind Box
TOPTOY x SANRIO
Latte Baby Vinyl Plush Keychains Gift Blind Box
From $29.88
From $29.88 $29.88
Play with Kittens Series Plush Keychains Gift Blind Box
TOPTOY x SANRIO
Play with Kittens Series Plush Keychains Gift Blind Box
From $29.88
From $29.88 $29.88
Nommi Baby Sweetheart Bunny Plush Keychain Blind Boxes
TOPTOY x NOMMI
Nommi Baby Sweetheart Bunny Plush Keychain Blind Boxes
From $27.48
From $27.48

Testimonial

4.62 ★ (967)
Verified

About Toptoy

More Than Toys[img1] It's A World of Creativity and Joy[img2] Made to inspire, designed to collect.
TOPTOY

TOPTOY was founded by Sun Yuanwen, driven by a passion for creativity and youth culture.
Since 2020, his vision has been to build more than just a toy company — a global home for designer toys, where creativity, culture, and community come together.

Our Founder
TOPTOY

In 2023, TOPTOY became the first collectible toy brand to open a store inside Shanghai Disneytown, offering a uniquely immersive experience for toy fans, while also operating locations in China, Thailand, Malaysia, Indonesia, and Japan — with more countries coming soon.

TOPTOY Around the World
TOPTOY

TOPTOY collaborates with over 52 leading IP licensors worldwide—including renowned brands from Japan, Korea, Europe, and the U.S., such as Marvel, Disney, Queen Studios, DC, and SANRIO— while actively supporting and encouraging creators to innovate and bring fresh ideas to life.

Creation & Licenses
TOPTOY

Our team spans across cities and countries, united by creativity and a love for designer toys.
Behind every product, hundreds of passionate creators, operators, and toy lovers are working together to bring TOPTOY to life.

Driven by Creativity and Passion

Officially Licensed
SANRIO

SANRIO

DISNEY

DISNEY

NARUTO

NARUTO

STITCH

STITCH

TOY STORY

TOY STORY

ZOOTOPIA 2

ZOOTOPIA 2

KUROMI

KUROMI

POMPOMPURIN

POMPOMPURIN

Free Shipping

On orders over $69

Officially Licensed

Top Global IPs

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Articles

Nendoroid figures of Naruto, Hinata, Sakura and Sasuke eating ramen outside Ichiraku Ramen Shop miniature street scene, cute Naruto anime diorama
Jun 25, 2026

Top 10 Naruto Blind Box Sets Every US Collector Must Own

This guide explores the rising popularity of Naruto blind box collectibles in the US, highlighting top-rated series, ...
Nommi Baby Sweetheart Bunny plush keychain collection display featuring pastel fuzzy lace bunny dolls with colorful bows in cute indoor studio setting
Jun 24, 2026

Nommi Blind Box: The Ultimate Guide for US Collectors

Discover Nommi, TOPTOY’s healing-themed plush blind box IP, and explore its series, design philosophy, and where US c...
Gothic lolita style Sanrio illustration of My Melody and Kuromi with black lace bows, skull decor, pink damask background and lace border
Jun 23, 2026

Kuromi and Melody: The Ultimate Introduction to Sanrio’s Most Dynamic Duo

Discover kuromi and melody anime intro, characters, and fun facts.
Jessie the cowgirl from Toy Story lying on lush green grass with chin in hands, red cowboy hat, countryside meadow background under bright blue sky
Jun 22, 2026

Best Jessie Toy Story 5 Collectibles for Fans in 2026

This guide explores Jessie from Toy Story 5 and highlights the growing demand for Jessie toy collectibles in the US m...
Studio portrait of Jessie the cowgirl from Toy Story with red braid and cowboy hat, dramatic soft spotlight lighting on dark moody background
Jun 22, 2026

Toy Story 5 Jessie: Pixar's Ode to Female Empowerment

Toy Story 5 places Jessie at the center of Pixar’s newest emotional journey, transforming her from a symbol of abando...
Cute Sanrio cartoon of Hello Kitty with pink bow and Badtz-Maru penguin surrounded by colorful stars on light blue background
Jun 17, 2026

Hello Kitty Penguin Name: The Rebellious Charm of Badtz Maru and Sanrio’s Most Iconic Bird

Discover the name of Hello Kitty's penguin friend, Badtz Maru.
Cute Sanrio illustration of Hello Kitty and Pompompurin relaxing together with tiny teddy bears inside a cozy pastel bedroom
Jun 15, 2026

Hello Kitty Characters Bear: Introduction to 5 Famous Bear Characters

Explore five famous hello kitty characters bear and their unique designs in this article.
Hello Kitty Artist Plushies: What You Purchased May Be Unauthorized
Jun 11, 2026

Hello Kitty Artist Plushies: What You Purchased May Be Unauthorized

Unauthorized hello kitty artist plushies are being sold.
View All Articles

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Featured products

HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box Christmas Gift
Save 20%
TOPTOY x SANRIO
HELLO KITTY Teddy Pajamas Plush Keychain Series Blind Box
From $20.06
From $20.06 $25.08
TOPTOY Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
TOPTOY x SANRIO
Sanrio Characters Lucky Cat Series Plush Keychain Blind Box
From $26.99
From $26.99
NARUTO Shippuden Beast Plush Series Keychain Blind Box
Save 10%
TOPTOY x NARUTO
NARUTO Shippuden Beast Plush Series Keychain Blind Box
From $26.99
From $26.99 $29.99
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
TOPTOY x NARUTO
NARUTO Shippuden Cute Beast Party Series Keychain Plush Blind Box
From $29.99
From $29.99