Tokyo, Japan—August 2025—TOPTOY, one of Asia’s leading collectible toy and blind box retailers, is officially landing in Japan with its first-ever physical store in Tokyo.TOP TOY will pre-open on August 27, 2025, followed by a grand opening on August 30, 2025, inside Sunshine City ALPA 2F (3 Chome-1 Higashiikebukuro, Toshima City, Tokyo 170-8630).
This marks a major milestone for TOPTOY (トップトイ), as fans across Japan have long searched for where to buy its popular blind boxes and collaborative collections with Sanrio, Disney, Nommi, and Winnie the Pooh (プーさん). Starting this summer, Sunshine City in Ikebukuro will be the official destination for TOPTOY Japan.
What to Expect at the Tokyo Grand Opening
The Tokyo Sunshine City store will debut with:
- Exclusive Blind Boxes – Special limited designs available only in Japan.
- Grand Opening Gifts – Shoppers will receive special gifts with select purchases.
- Nommi Series Exclusive – A Japan-first showcase of the highly anticipated Nommi collection, available only during the opening period.
Special Entry Rules for the Nommi Series
Due to high demand, TOPTOY will introduce an entry ticket system (整理券) for customers who wish to purchase the Nommi collection during the grand opening.
- 整理券 distribution starts at 8:30 AM daily at Sunshine City.
- Tickets are handed out in sequential order (50 per hour).
- Customers with 整理券 can enter at the time slot printed on the ticket for priority purchase.
- Customers not purchasing Nommi items may enter by queuing in a designated area.
- Depending on crowd levels, entry restrictions or adjustments may apply. Customer safety will always remain the top priority.
Why Tokyo Ikebukuro Sunshine City?
Ikebukuro’s Sunshine City is one of Tokyo’s most famous shopping and entertainment hubs, attracting visitors from across Japan and overseas. With its central location and heavy foot traffic, Sunshine City provides the perfect home for TOPTOY’s first Japan flagship store. Fans of Sanrio, anime, and collectible toys can now experience TOPTOY’s in-store blind box culture firsthand, without relying only on online通販.
Where to Buy TOPTOY Sanrio & Disney Collections in Japan
With the Tokyo Sunshine City store opening, collectors will finally have a physical location to shop for TOPTOY Sanrio, Disney, Winnie the Pooh, and Nommi series blind boxes. For those who cannot make it to Ikebukuro, fans can also explore the official global website: www.gotoptoy.com, which offers a wide range of exclusive figures, blind boxes, and collectible series.
Whether you visit the Sunshine City flagship or shop online, TOPTOY is bringing its most beloved characters and limited designs directly to Japan for the very first time.
TOPTOY Japan Store Information
Store Name: TOPTOY Sunshine City Tokyo (トップトイ サンシャインシティ東京店)
Pre-Open Date: August 27, 2025
Grand Open Date: August 30, 2025
Address: 3 Chome-1 Higashiikebukuro, Toshima City, Tokyo 170-8630, Sunshine City ALPA 2F
Access: 8 min walk from Ikebukuro Station (JR, Tokyo Metro, Seibu, Tobu lines)
Where Should TOPTOY Open Next?
Tokyo marks our very first store in Japan, but it’s not our first international stop — we’ve already opened stores in Thailand, Malaysia, and Indonesia, bringing blind box fun to collectors across Asia.
So… where should we open next? Osaka? Kyoto? Maybe even outside Asia? Drop us a comment and let us know — we’re always listening. For now, we can’t wait to see you in Ikebukuro and celebrate the grand opening together!
