About us

More Than Toys, It's A World of Creativity and Joy

We shouldn’t stop celebrating our inner child, sharing joyful moments, and collecting what inspires us — because at TOPTOY, play is for every age.

01.

Who We Are

Founded in December 2020, TOPTOY is dedicated to building a world-class, trendy toy brand in China, focusing on blind boxes, building blocks, and figurines. Our mission is to bring trend-setting toys and joy to consumers worldwide, offering a wide range of collectible products that combine artistic and commercial value.

02.

Global IP Partnerships

TOP TOY has built a strong supply chain with over 400 partners and collaborates with more than 52 leading IP licensors worldwide, including renowned brands from Japan, Korea, Europe, and the U.S., such as Marvel, Disney, DC, Queen Studios, and SANRIO. At the same time, we are committed to discovering and supporting artists, developing independent design teams, and promoting original Chinese IPs—empowering creative talent and sharing trendy culture with the world.

03.

Around The World

In 2023, TOPTOY became the first collectible toy brand to open a store inside Shanghai Disneytown, offering a uniquely immersive experience for toy fans, while also operating locations in China, Thailand, Malaysia, Indonesia, and Japan - with more countries coming soon.

04.

Creativity & Passion

Our team spans across cities and countries, united by creativity and a love for designer toys. Behind every product, hundreds of passionate creators, operators, and toy lovers are working together to bring TOPTOY to life.