Tokyo, Japan—August 2025—TOPTOY, one of Asia’s leading collectible toy and blind box retailers, is officially landi...
BEST SELLERS
WE BRING IMAGINATION TO LIFE. WE OFFER THE BEST OFFICIALLY LICENSED IPS ALONGSIDE OUR OWN ORIGINAL CREATIONS. EVERYONE IS PLAYER ONE!
NEW ARRIVALS
LATES FROM TOPTOY
Calling all Sanrio fans! My Melody & Kuromi is about to sprinkle your screen with kawaii charm. Premiering Jul...
If you're a Hello Kitty or My Melody fan, get ready for something special! Hello Kitty’s 50th anniversary is here, ...
Mark your calendars! December 14th marks the grand opening of TOPTOY's newest store in Indonesia, our latest expans...
Sanrio’s adorable characters, from the globally famous Hello Kitty to fan-favorites like Cinn...
We’re excited to announce the grand opening of Malaysia’s very first TOPTOY store, right in the heart of Kuala Lum...
Sawasdee ka! We are thrilled to announce the grand opening of TOPTOY's first store in Thailand on October 19, 2024...
Have you ever bought something without knowing exactly what’s inside? That’s the excitement behind the concept of a...
Fans on TIKTOK
See how fans around the world unbox, play and style their favorites from TOPTOY. Share yours with #TOPTOYUnbox and get featured here!
Unboxing Disney Sleepwear Plush Keychains
“Which sleepy Disney friend will I get today? 💤✨ Unboxing the Squinting Sleepwear Series Plush Keychains Blind Box. So soft, so dreamy!
Unboxing SANRIO Play with Kittens Plush Blind Box 😻
Meow magic ✨ Discovering SANRIO favorites dressed as kittens — soft, fluffy, and full of surprises! Which one is your fave?
Dress Up & Pose!SANRIO Latte Baby Plush Unboxing
☕💕 Detachable outfits, poseable bodies, and the cutest vinyl faces
Unboxing SANRIO HANGYODON Happy Birthday Blind Box 🎂🎁
Celebrating with HANGYODON 🎉 Each Happy Birthday Blind Box hides a cute collectible
Unboxing Fruity Paradise Plush Keychain Blind Box 🍓💖🍑
A fruity surprise in every box 🍒 Each plush keychain comes with a heart charm and a mini backpack that opens to hold your tiny treasures. Don’t let the fruity cuties wait too long—pick yours now! 🍍✨
Unboxing SANRIO Romantic Wedding Blind Box 💍💐✨
Say “I do” to cuteness 💖Each blind box hides a SANRIO cutie in romantic attire. Don’t miss the chance to bring these happily-ever-after cuties home! 🎀💒
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